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The blonde leading the blonde
Those fun-loving Aryans at Volkswagen are at it again. Producers of the horrendously named “Touareg” SUV, they remain true to form by naming their new “compact, more fuel efficient SUV”, wait for it…...
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Out of Africa, sort of.
Our erstwhile competitors, the strategically named name developers Strategic Name Development, have taken rationalization and hooha to Landorian heights. Either that or they actually believe that...
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83 articles about naming and branding companies and products
83 articles about naming and branding companies and products.
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Landor: The Art of the Steal
Sometimes imitation is flattery, sometimes it demonstrates a complete lack of originality and / or corporate ethics. Naming and branding parody site Landor has posted an article in which they claim...
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Igor’s latest naming work, Whoop, launches.
Formally called “Xosphere”, they came to us for a re-name. From the Whoop site: Whoop makes it easy for every company, agency or individual to create, publish and share rich mobile content to almost...
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Design Defect
Which is funnier? This parody (?) of a brand identity firm like Landor / Interbrand designing a traffic “Stop” sign: Or the case study from Landor’s own website, which details the naming and logo work...
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Catwalk catbox of shame
And then there were three. Two of the worst names in woman’s wear, Gap’s deceased F.A.T., and the hilariously mis-named Sag Harbor, have a new boxmate, Miss Sixty. The design themes of this clothing...
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Finally, a networking site I can live with
Forget MySpace, Facebook and Twitter. There is a new network in town, and its user retention rate is unsurpassed. See you there!
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Recommended from on high
Wharton at UPenn and USC Annenberg School for Communication both chime in on The Igor Naming Guide.
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Computer Tan finally launches, and it really works!
Download the app today at ComputerTan.com
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Chartis helps AIG hide in plain sight
The viable bit of warm and snuggly insurance company AIG has been spun-off and dubbed “Chartis”. A bad name? Well, yes. But that is just what they needed. Sometimes a terrible name is the perfect name....
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“Boogie Board” and “Improv” debut, both named by Igor
We named a new consumer product company “Improv Electronics”. We also named Improv’s first product, “Boogie Board“, which went on sale last week. Via Gizmodo: If you thought a boogie board was a...
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Xfinity – a Dunder Mifflin idea
There has been much speculation and pontification on whence the name Xfinity came, but look no further than the looming Comcast-NBC merger. Whilst kicking the NBC tires, surely even a beast as...
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Patent Search Box for blogs / sites
ip.com (as in “intellectual property”) just launched a feature where you can add a Patent Search Box to your blog sidebar, so your visitors can search patents right from your site. Search Box code...
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Kevin Costner’s oil spill clean up machine & patent
At Igor we deal with intellectual property rights every week as we search thousands of trademarks while naming products for our clients. It’s not enough to have a good idea, you need one you can...
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A leaner, more digestable cut of the Igor Naming Guide now available!
As we were celebrating the fact that the Igor Naming Guide has been on the reading lists of Wharton & USC Annenberg for years AND was just downloaded for the 300 thousandth time; we got a...
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Named by Igor – DirecTV announces “Audience”, a new premium network
Via Reuters: New Name, New Look, New Logo on Tap For DIRECTV’s Original Programming Network Beginning June 1, DIRECTV’s The 101 Network will transform itself into the Audience Network and become the...
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