Formally called “Xosphere”, they came to us for a re-name. From the Whoop site:
Whoop makes it easy for every company, agency or individual to create, publish and share rich mobile content to almost every mobile device. Not just text, but pictures, videos and, well, everything imaginable for mobile entertainment, marketing, communications, commerce and social networking. With Whoop, you can share your stuff with more than 3.5 billion phones in every country on the planet.
Whoop. Everything mobile.
Did we mention we named Whoop? O.K., we are done here.
