We offer full & half-day naming workshops, onsite at your offices. Whether you need help to kick-start a project, are stuck in the middle of a naming exercise, or need assistance choosing a final name and getting approval and buy-in, we will customize a workshop to ensure the most powerful results for your naming needs.
A proven, logical and transparent process is essential to ensure the strongest, most effective results for any naming project. It is essential to establish agreed upon criteria within your organization on what your new name needs to do for you and provide a shared set of tools for your team to best create & evaluate names with.
These workshops are designed to assist you in the hands-on process of naming via the best practices outlined in our definitive Igor Naming Guide.
Our intensive workshop will take you in-depth through:
• Competitive Name Analysis
• Positioning
• Name Generation
• Name Evaluation
• Trademark pre-screening
• Naming Architecture Design
• Naming Process Design
And of course, the naming experts of Igor will be able to answer any and all of your questions about naming.
